We create innovation in flooring systems, underlays, and accessories — delivering complete sales concepts.
Homello Group is a European manufacturing group bringing together two Home Improvement brands: PowerLay and Fair Underlay. We specialize in the design, selection, and production of advanced flooring technologies, underlays, and flooring accessories. Each of our brands and product portfolios is tailored to dedicated sales channels, allowing us to respond effectively to evolving market and consumer needs.
20+ years of manufacturing experience
24 European markets
Manufacturing in the EU
Proprietary technologies & R&D
End-to-end process responsibility
Simplifying market complexity. Driving innovation. Delivering value.
Our mission is to develop technologies and products that simplify installers’ work, improve decision-making clarity for consumers, and enhance sales efficiency. We deliver materials and solutions that increase comfort and elevate the quality of everyday use.
Excellence, engineered in Europe
We are a strong, unified group that integrates key manufacturing, logistics, and quality processes within a single supplier. This integration is our strategic advantage, enabling rapid innovation deployment, full supply chain control, and unlimited flexibility to deliver tailor-made solutions aligned with our clients’ needs.
Innovation
A comprehensive portfolio developed in line with current market trends.
Reliability
Full control over the supply chain and quality management.
Efficiency
Practical support for retail, trade, and OEM — from concept to POS.
Sustainability
PCR recycling, natural composites, and renewable energy sources.
Transparency
Clear communication of benefits and applications.
Homello Group
The power of integrated technologies
SPC PLANK
Panels in a classic plank format.
The perfect combination of natural wood aesthetics and modern technology. Thanks to a rigid mineral core, these floors are 100% waterproof, extremely durable, and dimensionally stable.
Why it matters:
Ideal for high-traffic areas, impact-resistant, and easy to install with a click system.
Applications:
Living rooms, kitchens, and even bathrooms — enjoy the look of wood where it was once impossible.
LVT DRYBACK
A solution for those seeking the highest level of acoustic comfort and durability. Its slim profile makes it highly competitive in renovation projects, while the permanent bond with the subfloor ensures excellent heat transfer.
Why it matters:
Exceptionally quiet, soft underfoot, and stable. No need for transition strips between rooms.
Applications:
Entire homes, commercial spaces, and underfloor heating systems.
SPC HERRINGBONE
A return to timeless elegance in its most durable form. Now you can enjoy the prestigious herringbone pattern without concerns about moisture, squeaking, or the demanding maintenance typical of natural wood.
Why it matters:
Combines a luxurious design with full waterproof performance and scratch resistance of SPC panels.
Applications:
Elegant living spaces, bedrooms, and representative offices that require flooring with character.
SPC WALL PANEL
A modern alternative to ceramic tiles and traditional wall paneling. Enables fast interior finishing without dust, debris, or time-consuming renovation work.
Why it matters:
Waterproof, easy to maintain, impact-resistant, and suitable for installation directly over existing tiles.
Applications:
Wet zones in bathrooms, kitchen work areas, and decorative wall surfaces in hallways.
PEXcel™
(Physical Expansion Excellence)
Underlays from the PEXcel™ line provide effective acoustic insulation and moisture protection. Their lightweight and flexible structure ensures easy installation while remaining a cost-efficient solution that enhances both comfort and floor durability. Thanks to their low thermal resistance, these underlays are particularly well suited for use with underfloor heating systems.
Benefits
XPS Shield™
(Extruded Thermal Protection)
High-performance rigid insulation.
XPS Shield™ is an extruded polystyrene solution offering outstanding thermal insulation, high compressive strength, and moisture resistance. This makes it an ideal choice for use under laminated panels and engineered wood flooring. Its rigid structure ensures long-term durability and overall floor stability.
Benefits
Natural Expanded Limestone / Stone Shield
(Rock Core Extrusion)
Mineral strength based on natural limestone.
Our premium NXL-class underlay features an innovative core made from extruded limestone mineral, delivering exceptional compressive strength and the highest level of acoustic insulation. Designed for maximum durability and superior thermal conductivity, it is the ideal choice for flooring systems with underfloor heating. This solution combines natural materials with cutting-edge technology, offering unmatched comfort and performance.
Benefits
Applications
SPC / LVT ; engineered wood flooring
PVC SKIRTING BOARDS
PVC skirting boards are synonymous with practicality. They are 100% moisture-resistant, which means they do not swell or deform when exposed to water.
Flexible edges perfectly conceal wall irregularities, while integrated cable channels allow for discreet cable management without the need for wall cutting.
Why it matters:
Full waterproof performance, quick installation, and a built-in system for hiding electrical cables.
Applications:
Kitchens, bathrooms, hallways, and high-traffic areas.
MDF SKIRTING BOARDS
MDF skirting boards are the most popular choice for those who value aesthetics and refined interior finishing. They feature a smooth surface and an elegant appearance that complements both panel flooring and wooden floors.
Thanks to their paintable surface, they offer unlimited design possibilities and easy color matching.
Why it matters:
Stable construction, high aesthetic value, and effortless customization to match wall or door colors.
Applications:
Bedrooms, living rooms, and modern apartments in classic or Scandinavian styles.
We design environmentally responsible materials
We use natural minerals, post-consumer recycled materials, and low-energy manufacturing processes.
Homello Group technologies support a circular economy and contribute to reducing carbon footprint.
Homello Group delivers dedicated solutions for every business model and sales channel.
Our technologies support three key market segments
DIY | professional market | retail
Each segment is served through a dedicated brand and a tailored product offering.
DIY retail concept
A retail concept redefining the underlay category.
PowerLay is a complete system designed for DIY retail chains, combining underlays, shelf solutions, communication tools, training, and logistics. It structures the category, increases sales performance, and simplifies customer decision-making.
Who is it for?
DIY Retail
Higher margins, improved turnover, and clear shelf organization.
Professional underlays
Professional underlays trusted by installers.
Fair Underlay offers solutions compatible with leading laminate, engineered wood, vinyl, and SPC flooring systems. The brand is a member of EPLF and MMFA, confirming compliance with flooring manufacturers’ standards.
Who is it for?
Traditional trade and installers
Stability, durability, and compatibility with PREMIUM flooring systems.
przemysłowe ochronne PE
Ochrona klasy przemysłowej zaprojektowana dla logistyki.
Tworzymy rozwiązania ochronne z fizycznie spienionego PE stosowane w branży AGD, automotive i logistyce. Produkty chronią towary przed zarysowaniem, uderzeniem i deformacją.
Dla kogo?
Przemysł i OEM
Rozwiązania ochronne oparte na PE foam.
Let’s talk
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Thank you
Contact information
Feel free to contact us regarding projects, commercial cooperation, or dedicated solutions. We respond quickly and with precision.
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